Unit Titles: Print Ads and TV Commercials, Electronic Media, Recognizing Propaganda, Consumer Awareness.
In today's media-driven society it is crucial that students understand its vocabulary. This worktext emphasizes self-reliance and consumer awareness. Interesting terms learned in context include: trademark, discount, multimedia, logo, circulation, fad, competition, objectivity and more. Words are exposed and explored in a variety of activities to keep interest high including matching terms, word pairs, scrambled words, and more.